Indeed it is and today at Bike 2000 it was officially launched. And jolly good it looks too. Packed - and I mean packed - with tons of test reports and Derek Purdy written route cards, the magazine is a 258-page door stopper.
Bit expensive at £3.75?
"I think it1s excellent value," consultant editor Steve Worland told BikeBiz. "There's so much in there. I think people are used to paying that kind of price for mags now."
The mag has a how-to on mending a puncture yet goes right the way through to a juicy 4-page feature on the thinking behind the Whyte brand from ATB Sales as well as a listing of what WMTB considers to be the best 100 MTBs currently on the market.
It's also packed to the rafters with ads. Getting Steve Worland to edit a mag was obviously a good move.