Specialized dealer Revolution Cycles will become the fifth Specialized Concept Store in the UK. It's located on the High Street of Ruislip, West London.
Paul Miller, owner of Revolution Cycles, a Specialized stockist for 15 years, said:
“We have been a Specialized retailer for many years and have watched the brand go from strength to strength. Each year the range and depth of products and services improves to new levels and it was simply a logical progression to work more closely with the best brand in the business."
Richard Hemington, Managing Director of Specialized UK said:
“This store, being the first in London, is a great opportunity for both Specialized and Paul Miller who has long been a committed retailer of the Specialized brand. In expanding the store it provides the perfect environment and location for a Concept Store.
"The store promises to provide an innovative retail experience to best serve core cyclists as well as welcoming new cyclists in a professional, elegant and non-intimidating environment. Our goal is to align this experience with those of other premium brands on the high street."