Ridgeback is set to launch an advertising campaign aimed at the weary commuter. The adverts will be seen by approximately three million people who use the tubes to commute everyday.
2,000 carreige adverts are to be placed across the entire underground network, beginning June 2nd. A free-light set offer will also be advertised.
The original adverts emphasise the health and financial benefits of commuting by bike as well as presenting cycling as a refreshing travel alternative to the cramped, hot conditions synonymous with tube travel during the summer months.