Ridgeback's city slickers are dropped - BikeBiz

Ridgeback's city slickers are dropped

In the beginning there was Genesis. And Toby saw that it was good, and it was good. Then Toby took some drop handlebars and breathed life into a Genesis non-flatbar road bike range.
Publish date:

The first Genesis flat-bar road bikes were released in 2001.

"In a post MTB-boom cycling world that had yet to see the surge in popularity of road bikes, Ridgeback Genesis road bikes redefined the sport, fast commuting genre and created what is now a well-copied format," said brand manager Toby Howes.

Howes has now extended the line with the addition of drop handlebars to make a range of pukka Genesis road bikes.

"These Genesis Sport bikes have all the quality and attention to detail that made the flat bar versions so successful and like all Ridgeback's they're designed specifically for the UK market," said Toby.


For images and downloads: http://www.ridgeback.co.uk/admin

username 'media' password 'go further'

Featured Jobs

the cycle hub

Showroom Manager

The Cycle Hub I Dubai, United Arab Emirates I Competitive Package & Bonus I Date Published Tuesday 26th June 2018

Giant St Paul Logo

Bike Fitter / Sales Person

Giant St Pauls I City of London I Salary: Negotiable Dependent on Experience I Date Published Thursday 21st June 2018


Bike Technician

Chain Reaction Cycles I Ballyclare I Competitive Salary & Benefits Package I Date Published Monday 2nd July 2018


Brand Content Writer

Canyon Bicycles GmbH I Koblenz, Germany I Salary: Up to €38,000 I Date Published Tuesday 3rd July 2018


Retail Sales Advisor

Chain Reaction Cycles I Belfast I Competitive Salary & Benefits Package I Date Published Monday 2nd July 2018