BikeBiz Bicycle and cycling retail news
Ridley has launched a brand new initiative in an effort to help consumers learn the differences between its pro-level range of bikes, ridden by the likes of the Lotto Soudal team.
The Ridley Road Test Centre is available to retailers across the country and aims to help highlight and educate cycling fans about the key differences among Ridley’s top-of-the-range racing machines. The brand conceived the idea as it can sometimes be unclear to consumers exactly why a pro-rider will choose a specific bike over another.
By attending a Ridley Road Test Centre, cyclists will be given the opportunity to test ride a Fenix SL, Helium X or Noah – all bikes that are ridden by the likes of Andre Greipel. For retailers, this is an opportunity to physically demonstrate the bikes and importantly advise your customers on what they need.
Ridley is also offering retailers a flexible six-month payment plan for the demo fleet. The aim is to give retailers a tool to talk to consumers about Ridley and what they need; Ridley wants to make the process as straightforward as possible.
For further details to get set up as a Ridley Test Centre, please get in touch with your Sportline agent.
