Ritchey Global Marketing becomes Ritchey International - BikeBiz

Ritchey Global Marketing becomes Ritchey International

Ritchey Worldwide has moved its Marketing Department from California to Lugano, Switzerland.
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"We've long felt the need to meld the US & international branches," explains

Tom Ritchey, Ritchey Worldwide founder and product designer.

"Though the needs of each market can be similar they are also quite distinct. We think

that the most effective and efficient way to serve the needs of Ritchey Worldwide is to import into Europe these key players, who already possess an understanding of the company, the product and the US marketplace."

Suzette Ayotte has been promoted to Global Marketing Director. Susan Hauser has been promoted to Global Art Director & Graphic Designer.

Ayotte joined the Ritchey Design USA (RD) sales team in 1996 following a

career focused on Marketing and Public Relations. "The key," says

Nicol, "is that she knows the product and rides it."

In her three years at RD she held positions as Eastern/Western US Inside Sales Manager, National Account Manager, OEM Sales Manager and Public Relations Manager. At Ritchey

International Ayotte will oversee Marketing and Public Relations and will also manage Team Ritchey-Yahoo! promotions.

Email suzette@ritchey.ch.


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