Road.cc reviews to host 'buy it local' button

As of February 1st, potential customers will be pointed to independent stores in their region
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Road.cc's product reviews are set to carry a 'buy it local' button as of February 1st.

All costs to implement the change have been footed by brands and their distributors, with the likes of Giant, Upgrade, Paligap, Moore Large, 2Pure and Hotlines lending their support.

The two-time BikeBiz Award winning consumer cycling website is now seen by 260,000 unique users, generating some 1.6 million page views, each month (Google Analytics 2011).

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