British Columbia's Rocky Mountain Bicycles and 7mesh Industries are launching the Coastal Collaboration, a collection of 7mesh garments with Rocky Mountain design elements.
7mesh is based in Squamish, 25 miles from Rocky Mountain in North Vancouver.
"The coastal mountains provide rain, sun, snow, wind, mud, rainforest, loam, and granite as part of the cycling diet - sometimes all on the same ride," said a joint statement from the companies.
The Rocky Mountain Bicycles Factory XC race team will be sporting custom 7mesh apparel throughout the 2017 race season.
“We chose to work with 7mesh on our Coastal Collaboration as we share the same backyard,” said Scott Pilecki, Sports Marketing Coordinator at Rocky Mountain.
“Both brands’ products respond to the demands of our challenging environments, and we see a likeness in how we approach designing and following through with our products. We are proud to offer this line-up to our customers.”
Brian Goldstone, 7mesh Director of Marketing, said: "Rocky’s great people, great athletes, and great bikes made the Coastal Collaboration a joy for us. As a newer cycling company it’s an honour to partner with one of the most established and respected mountain bike brands in the business.”
The Coastal Collaboration riding apparel is available in limited quantities through Rocky Mountain dealers and Rocky Mountain’s website.