Adam Rose has taken over the reins of Sheffield bike shop the Bike Tree.
The two and a half year old shop is situated on the outskirts of Sheffield and is a stone's throw from the trails of Ecclesall Woods and a short distance away from the high moors of the Peak District.
The shop's appeal goes beyond mountain bikes, also offering Cube road bikes, BMX, jump bikes, cruisers and hybrids.
Since 28 year old Rose took on the role, the shop has brought in bike brands Cannondale and Kona and apparel from Lake and Pearl Izumi, sitting alongside the likes of Cube, Yeti and Pivot, among others.
Find out more at www.thebiketree.co.uk.
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