This time round the bicycle industry can show it has ergonomic saddle solutions but the healthy image of cycling could still be damaged by the New York Times coverage of the issue.
On the plus side, the piece contains advice for cyclists on getting properly bike-fitted by specialist bicycle retailers.
Joshua Cohen's new road saddle - revealed first on BikeBiz.com - also gets good coverage.
The NYT story is based on three papers and an editorial in the latest issue of the Journal of Sexual Health. BikeBiz.com reported on this story in August, see link below.