Saddleback becomes Sportique distributor

Body and skin care product label grants Saddleback exclusive rights to the cycling collection
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Saddleback has been appointed the exclusive distributor for Sportique's cycling skin care collection.

Jan L. Pivoda, owner of Sportique, said: “Partnering with Saddleback will give the Sportique brand a great opportunity to build on the fast growing popularity of cycling and endurance sports in UK. Teaming up with a leading performance cycling distributor will open a window of opportunity for Sportique to formulate, design and present new high octane products to support athletic performance and endurance sports such as cycling and triathlon.”

Richard Mardle, senior brand manager of Saddleback said: “Saddleback have been searching for the perfect partner in embrocation for some time. We feel Sportique is the perfect fit for Saddleback and are delighted that Sportique feel the same. This is a brand that fits Saddleback’s ethos and values, being performance driven, made from all natural ingredients with a drive to enhance and develop their brand. The tailored cycling collection will be exclusively available from Saddleback in early January 2013.”

Sportique's website is found here.

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