Saddleback to launch product at Tour of Britain

Distributor invites dealers to see 2010 ranges from Felt, Zipp, SRAM, Castelli and Vredestein
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Saddleback will host its 2010 product launch at the Tour of Britain next month.

Following signing up as the Tour of Britain’s Official Neutral Service Provider, the distributor has invited dealers to see its forthcoming ranges at any one of the eight Stage locations of the Tour around the UK.

Dealers will be able to see 2010 product from Felt, Zipp, SRAM, Castelli and Vredestein first-hand. Saddleback boss Andy Wigmore said: “On display will be key models from the 2010 Felt Bicycle line-up as used by Tour de France star Bradley Wiggins and his Garmin team.

“You will be able to test ride SRAM’s new FORCE group and the revolutionary R2C time trial shifter and see why 5 of the top 6 riders in this years Tour rate it so highly. With more wins than any other wheel brand in the 2009 TDF Zipp have two new wheelsets for 2010 that are sure to be winners and you will not want to miss Castelli’s amazing new BodyPaint shorts and numerous other award winning items from their winter collection.”

Due to the unique nature of the show spaces are limited, and Saddleback has asked dealers to reserve their places by contacting tourofbritain@saddleback.co.uk with their preferred Stage location, time and numbers.

Wigmore added: “Thank you for your continued support and we look forward to welcoming you there for what is certain to be another exciting year!”

Tour of Britain Stages:

1. Scunthorpe to York (172.6kms / 107.3miles)
Saturday 12 September
Road Show 10:00-15:30

2. Darlington to NewcastleGateshead (153.3kms / 95.3miles)
Sunday 13 September
Road Show 10:00-15:30

3. Peebles to Gretna Green (153.8kms / 95.6miles)
Monday 14 September
Road Show 10:00-15:30

4. Blackpool to Blackpool (151.3kms / 94.1miles)
Tuesday 15 September

5. Stoke-on-Trent to Stoke-on-Trent (134.0kms / 83.3miles)
Wednesday 16 September
Road Show 10:00-15:30

6. Frome to Bideford (183.7kms / 114.2miles)
Thursday 17 September
Road Show 10:00-15:30

7. Hatherleigh to Yeovil (159.7kms / 99.3miles)
Friday 18 September
Road Show 10:00-15:30

8. The TfL London Stage (92.6kms / 57.5miles)
Saturday 19 September
Road Show 12:00-17:00

Saddleback sent us some product pics here, here and here ahead of the launch.

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