Saddleback will be unveiling its 2011 Felt Bicycle range to dealers between 8am and 8pm tomorrow at the London Docklands Museum.
The event has been timed to coincide with the Tour of Britain's final stage, which is taking place 3 miles away on Saturday.
In addition to the launch event, Saddleback is once again the Official Neutral Service Supplier to The Tour of Britain and has been presenting key models from the new range to fans at the end of each stage.
The details in full:
Felt Bicycles 2011 Product Launch
Friday September 17th 2010 - 10:00am to 8:00pm
The Rum Store
Museum of London Docklands
West India Quay
London E14 4AL