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Saddleback welcomes Chris King to Bespoked 2017 - BikeBiz

Saddleback welcomes Chris King to Bespoked 2017

Chris King will attend the 2017 Bespoked Show set in Brunel’s Old Station, at the Saddleback stand.
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Chris King will attend the 2017 Bespoked Show set in Brunel’s Old Station, at the Saddleback stand.

The Chris King and Saddleback partnership has been established for several years, with Saddleback taking distribution of the entire range from last year.

Saddleback’s Chris King and Cielo UK brand manager Ashley Matthews commented: “We choose our brands with great care and we believe that brands should complement each other as a collective. Having Chris King and Cielo as a part of our portfolio is a great fit and we are honoured to have them.

“We want everyone to get to know the people behind these incredible brands and Bespoked is an ideal opportunity to do so. We are looking forward to talking product in more detail at the show.”

Cielo will have a number of their bikes on show, including the Road Racer and Cross Racer. These will be decked out with ENVE and Chris King componentry.

On Sunday at 1pm there will be an opportunity for a Q&A session covering in-house manufacturing of both Cielo and Chris King bearings, as well as the serviceability and reliability of all King products.

Chris King will also be presenting a custom trophy to its favourite builds.

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