100% products will be available to dealers through Madison immediately

Madison has partnered with 100% for distribution of its performance eyewear in the UK and Ireland.

100% eyewear has a long history in the motorcross market, and branched out into the cycling sector just 12 months ago. The brand gained widespread attention by securing Peter Sagan as its chief ambassador. The eyewear is designed at the brand's headquarters in California and made in France.

The company recently announced the launch of the Speedcraft Air, which combines optical technology with an integrated nasal dilator, allowing riders to control dilation with a built in adjuster. It is the only cycling eyewear on the market to feature the patented AC Systems’ breathing technology.

Ludo Boinnard, 100% CEO, said: “We’re very excited to be partnering with Madison to elevate our brand in the UK and Ireland. They have been a long-time leader in the territory and we’re excited to work alongside them to take 100% to the next level.”

Madison CEO Dominic Langan added: “100% has been a brand on our radar for many years and we are delighted to be able to represent and distribute the 100% performance eyewear in the UK and Ireland. In our opinion, the range is hugely under-potentialised in our territory and this is something we are confident we can put right.”

Madison is to begin distributing 100% eyewear to the UK cycle and motocross market through a selected dealer network – interested retailers should speak to their local sales agent. 

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