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Santa Cruz appoints Go-Where.co.uk as Scottish 'brand ambassador' - BikeBiz

Santa Cruz appoints Go-Where.co.uk as Scottish 'brand ambassador'

Mountain biking and adventure logistics firm to hold demonstration days, press camps and more
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Santa Cruz Bikes UK has linked with Go-Where, a Scottish mountain biking and adventure company, which will now represent the brand north of the border.

The firm will be exploring a range of opportunities alongside Santa Cruz that include ‘roving demos’, VIP press camps, and exclusive rider adventures in locations throughout Scotland.

Go-Where owner Andy McKenna said: “Scotland’s an increasingly appealing biking location given its growing international reputation for epic inspirational riding. Add to that its unique culture, heritage and hospitality – I guess if you’re serious about your biking then Scotland’s got to be in your sights.”

Dickon Hepworth from Jungle Products said of the collaboration: “I am really excited about the possibilities and am looking forward to working with Andy.

"It’s not just about getting Andy and his team on our bikes, Go-Where will become an extension of the Santa Cruz brand in Scotland; he’ll be putting our latest APP platform bikes through their paces, and as well as showcasing our products, we anticipate them working closely with our dealers and our customers too. ”

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