Scott to resurrect Syncros as house brand - BikeBiz

Scott to resurrect Syncros as house brand

Scott Sports of Switzerland aims to make Syncros into a key components brand. Syncros was previously owned by GT and Ritchey.
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Syncros was founded in 1986 by Peter Hamilton and Pippin Osborne as a small, high-end components company on Vancouver’s North Shore. After running out of cash the brand was acquired by GT (Pacific Cycles) and then later changed hands, with Tom Ritchey buying the brand in 2003.

Scott Sports has now acquired the DH and freeride brand. A company statement said the new ownership will allow Syncros to "become a major player in the parts and accessories market."

The statement added that Scott Sports "will give Syncros the necessary support to design outstanding products and enlarge the line by expanding into cross country and road categories."

The brand will be available only via stockists of Scott bicycles.

A design and engineering team has been created with "top-to-bottom integration" in the game plan. 

The Scott Sports statement said: "This type of product integration will cultivate new levels of innovation, further adding value to its bikes."

Scott Sports vice president Pascal Ducrot said:

“We have always believed that the Syncros name has had an excellent image in the industry. Our priority was to find a way to increase our offering of parts and accessories while still maintaining our relationship with Ritchey, our long-term partner. 
"The purchase of Syncros was the perfect solution and we look forward to offering our dealers a full line of new parts and accessories with the same high quality standards as our bikes.”

Scott will present new Syncros products during the 2012 Eurobike show.

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