All visitors to Cycle 2004, due to be staged September, will receive Axa/Basta Golden Key scratchcards.
The cards incorporate a treasure hunt element which, when completed successfully by visitors, will entitle them to qualify for one of the 100 prizes of Axa/Basta locks or one of the 200 LED lights on offer. In addition one
cardholder each day will win a Fuji commuter bike.
Axa/Basta's Willem Vlok said:
This promotion offers visitors the chance to learn more about the brands at first hand and to enjoy an interactive experience that is both good fun and rewarding."
Cycle 2004 takes place at the Business Design Centre, Islington, London. The trade/media day is Thursday September 23rd and the show is open to the general public September 2426th.