See.Sense wins an Elektra European Electronics Industry Award - BikeBiz

See.Sense wins an Elektra European Electronics Industry Award

Northern Ireland company wins yet another ruddy award!
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See.Sense has won the Consumer Product Innovation of the Year at the Elektra European Electronics Industry Awards 2016. The award was presented at a gala ceremony at the Grosvenor House Park in London on Thursday evening. See.Sense won for its ICON bicycle light.

The Elektras are regarded as the electronic industry’s largest technology and business awards. See.Sense saw off four other finalists – CP Electronics, SDRplay, The Wand Company and Wezzoo– to claim the Readers’ Choice award. Other winners on the night included Toshiba and Plessey.

See.Sense co-founder, Irene McAleese, pictured receiving the award, said: ‘See.Sense was originally developed by my husband, Philip, who put his training electronic and software engineering to use to help design a light to improve his safety as a commuter cyclist."

She added: "The recognition that this award brings from the electronics community means we couldn’t be more proud."

Manufactured in Northern Ireland, the ICON light uses patent-pending sensor technology to monitor road surfaces, brightness of surrounding like and bike orientation and speed. It reacts to its surrounding environment, flashing brighter and faster on roundabouts or when approached by car headlights at night, and has the ability to collect data that can identify accident and "near-miss" hotspot areas, and potholes before they become fully formed.

Last week, See.Sense won the Northern Ireland Road Safety Award in the cycling category.

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