Hastings BMX specialist Seventies launched a new house label at the Cycle Show last week targeting the entry-level rider.
Dubbed '88', there will be two bikes to begin with, a street build (Psycho) with more gusset work and steeper angles and a park rig dubbed the Lunatic. Both will retail for £299 and come specced with sealed bottom brackets and cassette hubs.
The park build will be the first bike in the UK to carry KHE's Affix Rotor 'gyro', while the street rig will come supplied with three pegs.
Furthermore, BikeBiz was told that a freecoaster equipped version of the Psycho will land in December, which uses the tried and tested KHE internals. The first two builds will be in stock from October and are available for pre-order now. This model will retail for £349, making it one of the cheapest ways for your customer to get thier hands on a freecoaster equipped bike.