Ex-Fit Bike Co. team manager Robbie Morales is the man behind the brand. Morales left Fit following a long-running dispute with the brand's owner Chris Moeller. Read more about that and Cult's plans here.
Soft goods, sprockets and stems are due in stock toward the end of next week, while the US-built frames will follow shortly afterwards.
All Taiwan-made frames are due to go in to production soon and will be in stock later this year.
While on the topic of Seventies, check out Federal's rider Dan Lacey blowing minds at the recent Simpel session, scooping the best trick, here.