Sexy US bike brands score highly in German IBD survey

The annual supplier ranking published in the February edition of SAZbike, the German trade magazine, reveals that US brands score well for 'brand attractiveness' and other metrics
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300 German IBDs participated in the SAZbike survey. A selection of the results are carried below.

1 = best, 6 = worst.

Brand attractiveness

Specialized 1,35

Stevens 1,47

Puky 1,61

Scott 1,64

Cannondale 1,70

Simplon 1,75

Cosmic Sports 1,83

Paul Lange + Co. 1,85

Gudereit 1,90

Abus 1,92

Cube 1,96

Magura 2,00

Riese und Müller 2,00

Trek 2,04

Steppenwolf 2,06

Iko-Corratec 2,08

Maxx 2,08

Wiener Bike Parts 2,18

KTM 2,19

Grofa 2,19

Villiger-Diamant 2,21

Winora-Staiger 2,31

Giant 2,32

Hercules 2,32

Epple 2,35

Merida-Centurion 2,36

Bergamont 2,36

AT Zweirad 2,44

Cycleurope 2,56

Raleigh-Univega 2,57

Derby Cycle Werke 2,58

FHZ Oldenburg 2,61

Kettler 2,72

Sport Import 2,78

Hartje 2,93

Feldmeier 3,05

BBF 3,42


Margins/Conditions

Wiener Bike Parts 2,19

Abus 2,27

Gudereit 2,28

Cycleurope 2,33

Derby Cycle Werke 2,35

KTM 2,48

Cube 2,48

Hercules 2,52

Winora-Staiger 2,54

Scott 2,54

Stevens 2,56

Iko-Corratec 2,58

Epple 2,60

Giant 2,61

Trek 2,62

BBF 2,64

Cosmic Sports 2,67

Feldmeier 2,67

Magura 2,68

Raleigh-Univega 2,76

Specialized 2,77

Bergamont 2,81

Grofa 2,86

Maxx 2,88

FHZ Oldenburg 2,90

Kettler 2,94

Puky 2,94

AT Zweirad 2,94

Hartje 2,95

Merida-Centurion 2,96

Riese und Müller 3,00

Steppenwolf 3,09

Villiger-Diamant 3,11

Simplon 3,20

Cannondale 3,40

Sport Import 3,54

Paul Lange + Co. 3,69


Punctuality of deliveries/reliability

Simplon 1,45

Maxx 1,58

Puky 1,64

Wiener Bike Parts 1,69

Abus 1,69

Hartje 1,71

Magura 1,89

Winora-Staiger 1,90

Scott 2,15

Raleigh-Univega 2,19

Cannondale 2,20

Giant 2,21

Specialized 2,24

Riese und Müller 2,27

Epple 2,29

Feldmeier 2,29

AT Zweirad 2,33

Villiger-Diamant 2,36

KTM 2,38

Bergamont 2,45

Derby Cycle Werke 2,46

BBF 2,48

Hercules 2,52

Steppenwolf 2,53

Kettler 2,55

Grofa 2,57

Iko-Corratec 2,58

Cosmic Sports 2,61

Trek 2,62

Merida-Centurion 2,64

Cycleurope 2,69

FHZ Oldenburg 2,76

Paul Lange + Co. 2,80

Sport Import 3,05

Stevens 3,50

Gudereit 3,55

Cube 3,56

Partnership behaviour

Maxx 1,63

Specialized 1,72

Gudereit 1,72

Riese und Müller 1,80

Trek 1,81

Simplon 1,85

Scott 1,87

Villiger-Diamant 1,89

Wiener Bike Parts 1,95

AT Zweirad 2,00

KTM 2,00

Stevens 2,03

Steppenwolf 2,03

Epple 2,04

Winora-Staiger 2,03

Cycleurope 2,13

Giant 2,19

Merida-Centurion 2,28

Raleigh-Univega 2,33

Hartje 2,33

Puky 2,34

Iko-Corratec 2,46

Grofa 2,47

Feldmeier 2,54

Cosmic Sports 2,59

Abus 2,60

Magura 2,63

Hercules 2,64

FHZ Oldenburg 2,72

Bergamont 2,75

Cube 2,84

BBF 2,87

Derby Cycle Werke 2,88

Cannondale 2,95

Sport Import 3,10

Kettler 3,28

Paul Lange + Co. 3,36

http://www.sazbike.de/sazbike/index.html

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