Shane Sutton invests in London 'Athlete lab' - BikeBiz

Shane Sutton invests in London 'Athlete lab'

Successful platform from Sydney and Singapore makes its way to Cannon Street, London
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British Cycling Coach Shane Sutton has become a partner in a soon to be launched 'Athlete Lab' on London's Cannon Street.

Set to open on March 31st, the Athlete Lab concept has been imported from Singapore and Sydney where it has been used to train high profile athletes.

Athlete Lab is said to be the only indoor cycling centre to offer training on real bikes rather than spin bikes, in order to better mimic riding on the road. The benefits of doing so revolve around proper use of the right muscle groups, as well as the cardio benefits. 

Sutton said of his partnership: "I feel very passionate about Athlete Lab and was immediately attracted to the vision of providing real bikes in state of the art City centre locations, along with structured, scientific, training sets and realtime performance data. It’s by far the most effective indoor cycling training available and offers all level of cyclists access to the type of training previously only available to elite athletes. I have been coaching cyclists with some success over the last 20 years, so the chance to make that system of improvement available to a wide audience is exciting.”

The bikes are housed in a high-tech environment, which allows users to monitor their workout with real-time data. Cyclists can choose from the basics, such as calories burned, or distance travelled, or go all out and measure elements such as cadence, power and speed. User data will be logged and recorded for each session making it easy to track progress.

The concept of Athlete Lab was created by two Brits, Michael Flynn and Neil Franks, who are both keen cyclists and triathletes. Both with busy city jobs, they were frustrated by the lack of options for effective mid-week training, so came up with the concept of Athlete Lab. 

Michael Flynn, co-founder added: “We are really excited to launch Athlete Lab in London. With cycling becoming more and more popular there is a real need for a safe, efficient and effective way to train in the city - whether a beginner, or training for the next triathlon. With cutting edge technology and Shane Sutton on board developing training programmes we hope to help fellow busy city professionals get the most out of their sport.”

Athlete Lab opens at 110 Cannon Street, London, EC4.

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