Shimano donates £7800 for project that stimulates cycle usage

For the third year running, Shimano Europe is to run the 'Shimano Cycling Concept Award', a pan-European search for the most innovative ways of getting more people on bikes, more often.
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The winner in 2002 was 'A bike for a month' from Pro Velo, a cycling advocacy group in Belgium. Its winning entry aimed to bolster efforts to make cycle commuting in Brussels much more of a habit than a whim.

To be eligible for the Shimano Cycling Concept Award, entrants have to be non-profit making organisations and the ideas must promote daily use of bicycles rather than competition or touring use. The award will go to a pro-cycling project, not a product.

Ideas need to be submitted - in English - by 31st December 2002. The best entries from previous years have been those that set out action plans, show how and when the money will be spent, explain whether any extra funds will be needed or sought, list the total budget, and, critically, include an executive summary of no more than 500 words.

The winning project will be one that has clear objectives and a timescale.

"Organisations who wish to enter should come up with tightly focussed projects that aim to increase the daily use of bicycles, making cycling more popular," said Frank Peiffer of Shimano Europa.

"The projects should promote cycling to the public, especially current non-cyclists. There should be a strong element of education about bicycle use."

Entrants can be small, independent organisations through to national bodies, European regions or even countries. The projects could focus on just one small area, or be pan-European in scope.

As in the first two years of the 'Shimano Cycling Concept Award', the jury will consist of three journalists: Jack Oortwijn (Bike Europe,http://www.bike-eu.com ), Carlton Reid (Bicycle Business, www.bikebiz.co.uk) and Michael Bollschweiler (Radmarkt, http://www.radmarkt.de ) as well as Frank Peiffer of Shimano Europa.

The winning entry - or entries - will be decided by 11th February 2003.

"Organisations shouldn't be afraid of telling us their idea," said Peiffer. "It might be the winning one."


ENTRIES TO:

Eduard Aguilera

Shimano Europe

Industrieweg 24

8071 CT Nunspeet

The Netherlands

Fax: 00 31 341 272 299

Email : eag@shimano-eu.com

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