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Shimano extends sponsorship deal with UCI - BikeBiz

Shimano extends sponsorship deal with UCI

The Japanese manufacturer will continue to be a main sponsor of the Union Cycliste Internationale through until 2008. Shimano started sponsoring the world governing body for cycle sport in 1999.
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Yoshizo Shimano, chairman of Shimano and Hein Verbruggen, chairman of the UCI, inked the new contract in Beijing, China, on Friday.

No details have been released on the size or nature of the sponsorship deal.

The contract confirms Shimano as the tech support company for the Beijing Olympics in 2008, a role the company played in Athens. Shimano-sponsored athletes rode with Shimano shoes bedecked in national flags.

Shimano will continue to be the UCI's official supplier of technical and mechanical services at UCI-authorised world championships and cycling competitions, inclujding road, MTB, track and cyclo-cross.

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