At Eurobike, Shimano will introduce the Yumeya micro-brand. Yumeya is Japanese for 'dream workshop'.
The brand will offer upgrade parts for XTR kit. Yumeya parts are "characterized by a lightweight and exclusive design to give your XTR bike a personal look and feel," said Shimano.
Yumeya includesarbon rear derailleur plates for RD-M970/971 (saving 11 grams), titanium casette sprockets (saving 15 grams for a set of 17/20T), titanium bolts (-25 grams for the total set), a chain with hollow pins (-10 grams) and more.