The 'Happy to go tubeless' campaign was launched at Eurobike and runs in Scandinavia, Benelux, Germany, Austria, Switzerland, UK, France, Spain and Italy.
It incorporates dealer brochures, consumer brochures and shop banners.
The website features the benefits of going tubeless. A database of participating 'test ride tubeless' dealers will soon be part of the site.
The Saint jump-bike gruppo is being promoted at http://www.ridesaint.com