Shimano Service Centres to be advertised on telly - BikeBiz

Shimano Service Centres to be advertised on telly

Madison has booked slots on the Discovery Channel and the ads will air twice a day, at peak times, in the run up to the Easter break. The ads direct consumers to the new Shimano Service Centre website, the passwords for which will be removed in time for transmission.
Author:
Publish date:

"We want to encourage viewers to get their bike out of the shed and take it to a Shimano

Service Centre to be serviced by trained mechanics," said Bill Baxter, Madison's sales and marketing director.

"Consumers would never dream of driving a car with a broken gear box, or squeaky brakes, so why should they settle for any less on their bicycle?"

The 30-second ads use existing footage from Shimano and features lifestyle images of road cycling, commuting and mountain biking.

The first ad may air tonight but Discovery Channel have yet to confirm this.

http://www.shimanoservicecentre.com

Featured Jobs

BE2016_googlelogo

Senior Sales Executive

BikeExchange I UK I Salary TBC Depending on level of experience I Date published Tuesday 31st July 2018

bespoke biking promo

Bike Project Manager

Bespoke Biking CIC I The Bike Hub Winchester I Salary: £20-25k DOE I Date Published Tuesday 24th July 2018

Canyon_Logo

Technical Service Mechanic

Canyon Bicycles UK Ltd I Kingston upon Thames I Competitive Salary I Date Published Monday 6th August 2018

webuycycle promo

Business Manager

Bikeworks Derby/Webuycycle I Derby I Salary: Competitive but Negotiable DOE I Date Published Wednesday 15th August 2018

giant promo

Credit Controller

Giant Bicycles I Leicester I Salary: Competitive Salary Experience Depending I Date Published Wednesday 8th August 2018