This is a topic that will be aired at a meeting at the Bicycle Association's HQ in Coventry next Wednesday.
The bike trade has had stands at all sorts of mass-participation shows in the past. And, of course, there's Ian Beasant's view of taking a bikes-are-wonderful trailer to county shows.
There's also the possibility of having a corporate stand at the Outdoors Show in March.
So, what's more important: talking to the converted, or trying to reach out to the unconverted?
There's a poll on this topic, and feel free to add comments on the bulletin board.