Matt Ward said:
The Fisher Show takes place this weekend and early next week, 15-17th Jan, at the Clarenden Suites, Birmingham and is our 2006 showcase to the bike industry.
We have many good reasons to we feel that an attendance from any of our customers will benefit them and their business over the coming year.
We attended the London Show (primarily a consumer show) to launch many products and brands, but feel that this Show is more important in terms of business and our customers businesses.
New brands such as Adams and Sportourer will be launched to the trade. Our new 2006 trade and retail catalogue will be launched. Our new-look website will be launched to the trade, and we will have a dedicated E Commerce team and stand to cater for this.
We will unveil our new warranty department and manager. We have 2006 seminars from Sram, Look and VDO. There's a Rock Shox service and warranty stand. Plus many, many new products within our existing brand portfolio from Met, Smart, Schwalbe, Dahon to name a few, and staff from 22 brands traveling from all parts of the world to offer first-hand advice and information on their respective brands.
On top of this we offer an open and inviting atmosphere, to all dealers, to come and talk to any member of the Fisher staff they might otherwise never meet, or have not seen for a while. And finish it off with some gentle entertainment.