'Reality' TV phenomenon TOWIE – or The Only Way Is Essex (don't pretend you didn't know) – has produced a few celebrities. One of which - Lydia Bright - has been enlisted to promote Pedal On UK this year.
Running August 16th to Septmber 7th, Pedal On UK is a UK-wide cycle tour of family-friendly bike rides and community festivals. It's organised by Sustrans and backed by the Big Lottery Fund’s Keeping the Spirit of 2012 Alive campaign, aiming to 'reignite the spirit of the Olympic and Paralympic torch relays'.
TOWIE star Bright will be cycling Pedal On UK at the start of its 1,000 mile journey in London, before it passes through towns and cities in 35 communities using the National Cycle Network.
Bright said: “For me, the only way is cycling! Last year it was so exciting when Team GB pedalled their way to Olympic victory, and now Pedal On UK will make us fall in love with cycling all over again.
“After my cycling trip to India last year I couldn’t wait to get on my bike again, so it’s amazing to be part of Pedal On UK. Whether it’s walking, cycling or using your upper body strength to get around in a wheelchair – travelling by foot or pedal power does wonders for your health and its fun too.
“So sign up to Pedal On UK and join me on the ride of the summer!”
Local bike rides and free community festivals are being planned as the ride makes its way though the regions.
Sustrans added: "The celebrations mark the success of extending over 80 new walking and cycling networks into the heart of communities. With over 4 million people living within a mile of these networks, people of all ages and abilities can now get around their communities more easily."