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Shutt Velo Rapide breaks into North America with Stage-Race Distribution - BikeBiz

Shutt Velo Rapide breaks into North America with Stage-Race Distribution

United States and Canada now able to take stock of Sportwool cycle clothing line
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British cycle clothing manufacturer Shutt Velo Rapide has broken into North America and Canada, striking a new distribution deal with Stage-Race Distribution.

"Stage-Race Distribution is thrilled to be partnering with Shutt Velo Rapide in bringing their complete cycling range to the North American marketplace,” said Michael Yakubowicz, managing director for Stage-Race Distribution. “Featuring quality handmade-in-Britain and racing pedigree that is nearly unparalleled in the cycling world, Shutt Velo Rapide’s amazing products come at a time when the North American consumer landscape is in dire need of a thorough infusion of both quality and style.”

Stage-Race Distribution will have the entire Shutt Velo Rapide product range on display at both BTAC (Canada) and Interbike (USA) trade shows in September.

"Outside of the UK, North America is the biggest target market Shutt Velo Rapide is looking to break into. We are receiving a high demand for our clothing from this market so it makes sound business sense to have a physical presence, through the team at Stage-Race Distribution, to look after these customers’ needs,” said Peter Bragg, managing director for Shutt Velo Rapide.

“Stage-Race Distribution, a young dynamic company and with their access to all the independent bike shops in North America, is the perfect company to partner with for Shutt VR.”

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