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Shutt VR expands into retail outlets - BikeBiz

Shutt VR expands into retail outlets

Cycles UK and Vita Cycles signed as partners
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Shutt VR has branched into selling via retail outlets, signing Cycles UK and Vita Cycles as its first partners.

The deal places the UK made soft goods in Harrods where Cycles UK has the exclusive rights to sell cycling goods. The chain store will soon carry the entire line of both men's and women's performance an training clothing.

Vita Cycles are the exclusive reseller for the North West.

"We saw Shutt Velo Rapide doing great things for the cycling community at the same time we were looking to expand our luxury clothing ranges. We found Shutt easy to deal with, plus they offer fast turn-around for bespoke and stock garments alike all to the highest quality, which is vital for an online business like ourselves,” said Barry Wallace of Vita Cycles.

Peter Bragg, marketing director for Shutt Velo Rapide added: “These partnerships with Cycles UK and Vita Cycles allow us to extend our reach to a much wider audience than we have previously been able to reach. These customer value high quality goods which is a perfect for our products. This is also an exciting time for Shutt as we moving away from an online only company to one where our customers can go into store to try and buy our goods.”

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