Sideways adds tech US clothing brand to portfolio

Hypnotic Designs clothing is a small-scale operation, trading from an upscale back bedroom in Northern California. Tim Johnson of Sideways Cycles will be selling the stuff from his shop and reckons a select few other IBDs will also see the brand's high-quality appeal...
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"I saw their advert in the back of Dirtrag and liked it," said Johnson.

"Then out of the blue a customer of mine came into the shop with a pair of HD Knickers that he'd ordered direct, he was impressed and had a bit of email banter with them, leading to Jack at HD asking if he knew of any good shops over here, the rest as they say...

"I placed first order today. Short production runs mean we should see stock in about three weeks.

The Knickers will retail for £115, jacket £145 and vest £125.

"Hypnotic Designs clothing is made by people who care about what they make. They are truly functional garments, that actually look good too."

Tel: 01270 883785

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