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Silverfish gains Rocky Mountain - BikeBiz

Silverfish gains Rocky Mountain

UK distributor Madison and Canadian bicycle manufacturer Rocky Mountain Bicycles today announced that they would not be renewing their distribution agreement for 2005.
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This decision was reached by "mutual agreement" after an "extensive review of the strategic options for the brand in the UK," said Madison's commercial director Dominic Langan.

From the beginning of next month, Rocky Mountain will be represented in the UK by Silverfish.

"Madison and Rocky Mountain are committed to working closely together to ensure a smooth transition that fully supports the needs of all Rocky Mountain dealers and end-users," said Langan.

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