Silverfish will be offering the full range of Sock Guy designs - from flowers to flames- starting on 1st of March.
The socks come in standard, lo-cut and wool versions with prices ranging from £9-£10 retail.
"With more and more riders waking up to the joy of good sox, the blend of cool performance and cool designs will see these fly straight off the slat wall and into the sock drawer as spring brings the shorts out," boasts Silverfish MD Darren Mabbott.
So, is there a sock guy at Sock Guy? Yep, and he's called Michael Foley.
Tel: 01752 313253