Former IG Sigma Sport pro cyclist Simon Richardson has been appointed marketing assistant at Shift Active Media.
Starting in October, richardson will take a key role in any pro cycling projects. He said of his new role: "I'm delighted to be joining Shift Active Media. I am relishing the opportunity of working at such an exciting company and it's a real privilege to be joining such a successful team of people. After ten years as a professional cyclist this presents a fresh challenge and I can't wait to get started."
Shift Active Media was founded by Simon Wear in late 2010 and is dedicated to supporting cycling related businesses, including Colnago, fizik, 3T, Selle Royale, Santini and FSA, as well as international cycle retailer, Wiggle. Shift also supports RCS Sport in raising the profile of its iconic Giro d’Italia race.
Wear, added: "Simon achieved great things in competitive cycling, and I’m delighted Shift can help him take his first steps in a new direction now he’s retired from the sport.
“We’re always looking for exceptionally talented people to join our team, and I’m confident Simon’s experience and insights as a pro cyclist will introduce a whole new set of skills to our team, which will massively benefit our growing client base.”