Austrian brand Simplon has announced that industry veteran Kevin Burton will take on the development of the brand in the UK market.
Burton comes to the brand having spent a vast career in cycling development, having previously held roles within Madison, Endura and more recently at Sports Marketing Surveys.
Burton commented: “I am very pleased and excited to take on this role; I feel we have a great potential to launch our brand with our unique options for purchasing and of course we are looking to grow our dealer network in the UK.
“We have such a brilliant product to offer dealers, backed up with great dealer margins and support. We will be building brand awareness and establishing a network of dealers across the UK and Ireland. We have a unique approach for the consumer to purchase, offering 100,000 options to build that perfect and bespoke bike.
“I look forward to meeting customers and consumers over the coming weeks and months after recieving very positive feedback and interest at The Cycle Show in September, where we presented our range to the UK for the first time. We are currently looking for dealers to partner with, so feel free to get in touch.”
Burton can be contacted via e-mail here.