"With the publication of Singletrack's Spring Issue on the 21st March we will be mailing out over 2000 membership cards to all our subscribers. This card will contain their full name and unique subscription number with which they will be able to buy Singletrack merchandise from our online shop at a substantial discount.
"In addition we are looking for switched on dealers to join in and try to entice more of our readers into their shops with exclusive Singletrack subscriber special offers.
"What you offer is entirely up to you and the more imaginative the better, we reckon. For example, the Hub in the Forest is offering free coffee with every slice of cake. Other dealers that have already signed up are offering incentives from 10 percent off P+A to free fitting of accessories or a
All trade members of the scheme get a free listing with link and logo to their website or email on the Singletrack subscription page at www.singletrackworld.com plus a text listing on the
subscription pages of future issues.