Science in Sport's Platinum Store initiative is to go live from June, with selected Madison accounts benefitting from new merchandising stands and more.
As seen at IceBike earlier this year, the new point of sale units utilise a unique digital interface where consumers can add their demographic and sporting ambition data. They then receive bespoke outputs that educate them on different areas of nutrition, including overall nutrition principles and importantly what products to use and when.
To be a part of this market leading initiative, please contact Science in Sport or your Madison agent who will take you through the benefits and qualification criteria.
Science in Sport told BikeBiz that new product additions, such as the SiS GO Isotonic Energy Gel Variety Pack and SiS GO + Caffeine Energy Gel Variety Packs, are already taking a large share of new sales.
Demand for these has been higher than anticipated, so the nutrition lable has opened up distribution into the summer and beyond to help drive consumer trial. These have followed on from the successful launch of the Double Espresso Caffeine Gel launch at the start of the year (150mg per serving, the same as two cups of coffee) and the SiS REGO Rapid Recovery relaunch, now offering 20g of protein per serving.
Science in Sport products are also available via Chicken Cyclekit, Moore Large and Bob Elliot.