SKS lauds cycle market performance

'We strive to convince the customer that in the long run, buying cheap is often expensive'
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SKS has praised the continued buoyant performance of the cycle market in the face of continued tough economic conditions.

Speaking to BikeBiz, export manager Robert Schatton said: "Against the background of the year of economic crisis, where Germany’s main export industries – automotive and mechanical engineering – had to face high drops in turnover we are more than satisfied with 2009’s performance."

Schatton added that competition over price was an ongoing battle in markets across the world: "Due to the fact that we produce in Germany it’s a big challenge for us to compete with the low-cost products coming from Asia, especially in this [Eastern European] market. We strive to convince the customer that in the long run, buying cheap is often expensive."

You can read the full SKS interview here.

SKS has recently uploaded a couple of videos detailing its history on YouTube. You can find these here and here.

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