BikeBiz Bicycle and cycling retail news
The Diago mini pump has won a iF Design Award 2011 for its polished aluminium and gleaming plastic design.
SKS’ Diago was one of 2,756 ‘registrations’ from 43 countries, and was judged by 11 criteria, including:
- design quality
- finish
- choice of materials
- degree of innovation
- environmental impact
- functionality
- ergonomics
- visualization of intended use
- safety
- brand value + branding
- universal design
The high-performance Diago pump reaches 10bar/144 psi, with a handle lock to fit securely in the frame mount, and is pitched primarily at road cyclists.
SKS product is available from three distributors in the UK: Chicken Cyclekit (01525 381347), Madison (0208 385 3385) and Raleigh (01773 532600).
