SKS is moving from its multiple distribution model to a single exclusive deal with Zyro in the UK and Ireland, beginning January 1st 2014.
Until 31st December 2013 the current SKS distributors will continue to supply the market with SKS products.
The widely known mudguard and pump brand produces its range in Germany at its Sundern facility.
"Zyro is recognised as being the leading specialist distributor of cycling parts and accessories in the UK and Ireland," said SKS export manager Robert Schatton. "We are excited to be working with the Zyro team and are confident that they will bring us the focus and level of customer service that we need to grow SKS sales across both the mudguard and pump product categories."
Zyro product director Simon Ellison added: "We are very pleased that SKS has chosen Zyro as their distribution partner in the UK and Ireland, SKS has defined the mudguard category for many years with their range of Chromoplastic mudguards and in recent years, with their Raceblades and Raceblades Long. We look forward to working with SKS to build their distribution of mudguards and pumps in the UK and Ireland."