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Sky and British Cycling create 'buddy-up' social network for cyclists - BikeBiz

Sky and British Cycling create 'buddy-up' social network for cyclists

Other 'cycle buddy' platforms exist: this one has the backing of two powerful organisations.
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British Cycling and Sky have today launched a new cycle buddy platform: Social Cycling Groups

This gives people who might otherwise be cycling alone the chance to buddy up with other cyclists and join groups and rides in their area. With dates, distances, durations and maps, people can choose the group and ride that is best for them.

British Cycling’s Director of Recreation and Partnerships, Stewart Kellett, said:

“People who participate in our Sky Rides across the country tell us that they enjoy the experience of cycling with others and would love to do it more regularly. That’s exactly why we’ve launched Social Cycling Groups – giving people the chance to get together and cycle for fun, at a place and time that suits them.”

New figures released by British Cycling show that almost half of its near 50,000-strong members are not involved in club cycling. 

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