Elite night-time inner city cycle event London Nocturne has signed a three-year sponsorship deal with IG Markets, a leading provider of Contracts for Difference.
The sponsorship is the latest move in IG’s increasing presence in the cycle sphere, having recently sponsored Team Sky.
The Nocturne organisers said the deal with IG has helped secure Sky Sports as host broadcaster, meaning the London Nocturne will be televised for the first time this year.
IG Group chief exec Tim Howkins enthused: “We are delighted to announce our partnership with the London Nocturne. Cycling is currently going through a renaissance and we believe it has a specific appeal to our target audiences. We hope that our commitment to the event will help deliver the sport to a more mainstream audience whilst helping IG Markets promote its products to a growing audience.”
The London Nocturne takes place on June 11th 2011 at Smithfield Market and will feature the IG Markets Team Challenge where businesses will get the chance to race each other.
Nocturne Series founder James Pope commented: “With the support of IG Markets we are aiming to develop the London Nocturne into the leading criterium event in the world over the next three years. The new partnership has helped secure Sky Sports as the host broadcaster and the London Nocturne will be televised for the first time this year.
“We will be bringing in riders from World Tour teams to take on the top British riders so that we can give everyone with any interest in cycling, from hardcore fans to people that commute on their bike, the chance to see some of the world’s best riders in action in the heart of the City of London.”
The London Nocturne is now in its fifth year. 25,000 people have attended the Nocturne Series since 2007.