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Sliders new marketing initiative - BikeBiz

Sliders new marketing initiative

Er, its a price cut. The interchangeable-lens sports glasses from Smith Sport Optics of America has been reduced in price by £10
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In a press release received this morning from the Outdoor Leisure Group the company said it was pleased to announce that as part of a new marketing initiative by Smith Sport Optics, they are delighted to inform you of a price reduction....Smith is confident this will result in a very signicant increase in sales.

Giant reps handle the cycle trade agency for Smith glasses, with the Outdoor Leisure Group handling the outdoor trade.

In another move announced today, the Outdoor Sales Group says it has appointed Bill Willey as sales director. Willey is truly larger-than-life: his former employer mountain jacket maker Sprayway of Manchester used to make him oversize fleeces from specially expanded patterns.

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