Smith Optics stock now with Saddleback - BikeBiz

Smith Optics stock now with Saddleback

Exclusive distribution deal signed that sees eyewear and protective gear product come to the UK for first time
Publish date:

Having previewed the Smith Optics catalogue to dealers at January's Core Bike trade show, Saddleback has today confirmed an exclusive distribution deal has been signed and stock is now available.

The announcement coincides with the long-anticipated launch of the multi-award-winning Forefront all-mountain bike helmet to UK consumers.

Richard Mardle, senior brand manager of Saddleback said: “We are very excited to announce our partnership with Smith Optics. We feel their products represent innovation, performance and style, making Smith the choice of action-sport athletes worldwide. We are delighted that Smith Optics see us as the right partner for their company and we are confident we can make the Smith Optics an essential part of our dealers’ business.”

Based in Sun Valley, Idaho, Smith Optics was founded in 1965 with the invention of the first-ever goggle featuring a sealed thermal lens and breathable vent foam. This invention revolutionised the powder skiing experience and has led Smith Optics to be an eyewear leader on a global scale.

Saddleback: 01454 285 285

Image placeholder title

Featured Jobs

the cycle hub

Showroom Manager

The Cycle Hub I Dubai, United Arab Emirates I Competitive Package & Bonus I Date Published Tuesday 26th June 2018

Giant St Paul Logo

Bike Fitter / Sales Person

Giant St Pauls I City of London I Salary: Negotiable Dependent on Experience I Date Published Thursday 21st June 2018


Bike Technician

Chain Reaction Cycles I Ballyclare I Competitive Salary & Benefits Package I Date Published Monday 2nd July 2018


Brand Content Writer

Canyon Bicycles GmbH I Koblenz, Germany I Salary: Up to €38,000 I Date Published Tuesday 3rd July 2018


Retail Sales Advisor

Chain Reaction Cycles I Belfast I Competitive Salary & Benefits Package I Date Published Monday 2nd July 2018