Robert Priest is to take a greater role in developing SRAM's business in Europe.
He moved to SRAM's Netherlands Euro HQ 18 months ago but continued to develop the UK market for SRAM. Priest was helped by the UK based Graham Snodden, wo has been with SRAM for three years.
Snodden now takes over completely. He will take responsibility for the UK as of July 1st 2001.
"SRAM’s 2001 plans for support and promotion in the UK are already underway. With the changes in our after market distribution policy just beginning to take effect and the exciting plans we have for alternative promotional activities, we are set to continue to build on the successful foundation of our UK business," said Martin van Beek of SRAM Europe.