PxPixel
''Sofa Sunday'' may see Christmas peak for e-tailers - BikeBiz

''Sofa Sunday'' may see Christmas peak for e-tailers

Last Sunday in November expected to see big business online
Author:
Publish date:
1-screen-shot-2014-11-17-at-11.40.18.png

November 30th, branded 'sofa Sunday' by retailers, is expected to see a spike in online shopping, according to analyists.

With many national chains having reported their biggest day for pre-Christmas online sales falling on the last Sunday of November last year, the spike is set to be taken advantage of by big business, with the likes of Shop Direct launching a £1million marketing campaign to drive sofa-bound business.

If last year's trends are anything to go by, sales are expected to peak late in the evening, between the hours of 9 and 11pm. 

Online retail over the festive period is expected to be worth at least £13 billion.

With the cycle industry's main online retailers already having decorated their home pages with Christmas promotions, has your store considered it's Christmas marketing plans? 

Featured Jobs

the cycle hub

Showroom Manager

The Cycle Hub I Dubai, United Arab Emirates I Competitive Package & Bonus I Date Published Tuesday 26th June 2018

Giant St Paul Logo

Bike Fitter / Sales Person

Giant St Pauls I City of London I Salary: Negotiable Dependent on Experience I Date Published Thursday 21st June 2018

CRC_Logo_620x349-1

Bike Technician

Chain Reaction Cycles I Ballyclare I Competitive Salary & Benefits Package I Date Published Monday 2nd July 2018

Canyon_Logo_1(1)

Brand Content Writer

Canyon Bicycles GmbH I Koblenz, Germany I Salary: Up to €38,000 I Date Published Tuesday 3rd July 2018

CRC_Logo_620x349-1

Retail Sales Advisor

Chain Reaction Cycles I Belfast I Competitive Salary & Benefits Package I Date Published Monday 2nd July 2018