'Soft goods = hard cash' - BikeBiz

'Soft goods = hard cash'

That's the title of a daily seminar to be held at the NEC's Cycle & Leisure Show in March. It's being staged by Raw Experience Ltd, now the importers of Pearl Izumi, and will include presentations by non-Raw personnel, all experts in either clobber merchandising or fabric technology
Author:
Publish date:

George Bowie, MD of Raw Experience of Edinburgh, reckons there are 300 IBD accounts in the UK which can effectively sell cycle clothing and other soft-goods. These 300 IBDs could ramp up their profits if staff were better trained in apparel merchandising, selling up techniques and fabric care.

Hence the daily seminars at David Hyde's trade show, 3-5th March.

"There's a lot of money to be made in clothing and soft goods," Bowie told bikebiz.co.uk.

"It's not just about selling a jacket, it's selling the whole layering system idea."

The 75-minute seminars will include presentations on selling up; educating customers about base-, mid- and shell-layers; fabric care; apparel buying techniques including seasonal factors and lead time considerations; and small-space apparel merchandising.

Raw will also be staging Manitou tech seminars.

Featured Jobs

BE2016_googlelogo

Senior Sales Executive

BikeExchange I UK I Salary TBC Depending on level of experience I Date published Tuesday 31st July 2018

bespoke biking promo

Bike Project Manager

Bespoke Biking CIC I The Bike Hub Winchester I Salary: £20-25k DOE I Date Published Tuesday 24th July 2018

Canyon_Logo

Technical Service Mechanic

Canyon Bicycles UK Ltd I Kingston upon Thames I Competitive Salary I Date Published Monday 6th August 2018

webuycycle promo

Business Manager

Bikeworks Derby/Webuycycle I Derby I Salary: Competitive but Negotiable DOE I Date Published Wednesday 15th August 2018

giant promo

Credit Controller

Giant Bicycles I Leicester I Salary: Competitive Salary Experience Depending I Date Published Wednesday 8th August 2018